Project overview
Delta Cafés is a renowned Portuguese coffee brand, celebrated for its high-quality coffee blends and deep-rooted tradition in coffee culture. Founded in 1961, Delta has grown to become a market leader in Portugal and has expanded its reach internationally.
‘D de Delta’ (or DDD) is their quarterly corporate magazine, which has been in print for two years, entirely produced by Cinco Um Zero in terms of content and design. Despite its print run of 25,000 copies and some content being featured in the Observador newspaper, much of its content was limited to physical copies. Its digital presence was merely a PDF on Delta’s website, restricting its dissemination and impact.
Objectives
The objective was to design and construct a dedicated website for DDD. This would ensure the durability of its content by migrating it to a digital platform. The design intended to mirror the printed layouts, preserving visual consistency. Wherever feasible, we aimed to augment the digital experience using multimedia elements, such as videos.
The new website aims to expand audience reach beyond the brand's current customers. It seeks to leverage the universal appeal of its content and serve as a versatile tool for other brands within the group, thereby increasing their visibility and engagement.